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3 ways to design customer care with simplicity in mind


You can make customers happy by keeping consistent transaction histories for phone conversations.

You can make customers happy by keeping consistent transaction histories for phone conversations.

A recent list of 2016 consumer trends suggested convenience will continue to be a major factor in consumer care, according to Small Business Trends. Brands must find ways to provide easy care solutions from the customer’s perspective.

Here are three strategies to plan customer care center operations that are simple and effective:

1. Discover your roadblocks
The first step to designing a customer care system built on convenience is to discover which current steps in the process customers find the most frustrating. You can start by looking to industry standards and making sure your customer contact center meets or exceeds benchmarks set by similar companies, but you have to get eyes on your unique consumer demands.

Forbes recommend storing your customer data in a central resource and creating your own key performance metrics. When daily activities don’t meet decided upon goals, restructure existing operations to make sure goals are met.

Your company should also consider sending out questionnaires or following interactions with CSAT surveys to collect insight on obstacles straight from consumers. While you don’t want to give them another challenge, it’s important requests for feedback are easy to opt out of or complete. A third-party back office service solution can handle the data processing associated with simple blank forms so you don’t have to put the burden on the customer to follow strict guidelines.

“Consumer don’t want to face a barrage of questions.”

2. Know what customer data is important
Call Center Helper, an advice blog for companies, warned businesses the last thing customers want to face when contacting a brand is a barrage of questions. Storing consumer data in a centralized customer resource management software system not only provides insight into general satisfaction, but archiving individual records can help streamline conversations.

If your care agents know exactly who the customer is, why he or she has made contact in the past and solutions that have helped similar consumers, they don’t have to begin engagements by backtracking. Greeting consumers with their name and a personal message demonstrates that the brand recognizes each customer as an individual..

It’s important care agents are aware of what information is critical for successful interactions. Current business transactions – online or in-store – can generate a lot of data. By providing your employees with effective data management solutions, you remove the information hassle from the customer and make your care agents’ job simpler.

3. Make simplicity a team goal
Every employee who makes contact with a customer should recognize simplicity is a brand goal. Sales agents, marketers and customer care center employees should reference consistent best practices, terminology and consumer data to ensure audiences are never confused by different answers from separate departments.

To make this work, each department leader should communicate their needs for consumer interactions. Customer relationship management activities should be planned to achieve department demands and consumer satisfaction.

A third-party customer experience management expert may be able to step back and look at the organization as a whole. By gathering insight from multiple stakeholders, partners with expertise in customer care can recommend the solutions and strategies necessary for consumer and internal simplicity.


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